Opening an outbound
sales call
Conversation goals
- Take control of the sale
- Build rapport
- Gather intelligence
- # Tonalities used
- 15
- # Stress words
- 24
- # Volume shifts
- 8
- # Pace changes
- 12
Explore the frontier.
1.Choose a voice.
Language
3.TONE automatically applies perfect tonality, volume, speed and pacing to every word and turn of phrase.
More options
The technology behind Tone
Harnessing the power of goal-oriented communication*
* U.S. Patent No. 12,437,153 B1
The continuous modulation of tonality, volume, speed and pacing to keep the listener
hanging on your every word while driving the conversation toward a series of predetermined goals.
Goal-oriented communication in action
Opening an outbound
A challenging
customer service call
Conversation goals
- Build rapport
- Gather intelligence
- Solve the problem
- End the call on a high note
- # Tonalities used
- 9
- # Stress words
- 18
- # Volume shifts
- 6
- # Pace changes
- 8
An assistant having
a casual conversation
Conversation goals
- Build rapport
- Understand preferences
- Find and offer options
- # Tonalities used
- 7
- # Stress words
- 14
- # Volume shifts
- 4
- # Pace changes
- 6
Conversational agentsyour customers will actually enjoy talking to.
- The complete platform
One platform. The whole conversation.
From listening and reasoning to expressive speech, with the tools to manage what happens next.
01 / Voice engine Connected conversationListenSTTSpeech recognitionReasonLLMContext + reasoningSpeakTone TTSExpressive voice synthesisListen. Understand. Respond. Repeat.Your goalsKnowledge baseConversation memoryGranted U.S. patent12,437,153 B1The Tone layerGoal-oriented communicationTonality · Volume · Speed · Pacing02 / Platform tools↗ Dialing suite◎ Contact manager⇄ Workflows ✉ Text + email↔ Human handoffs▥ Call insightsSimplified platform overview. Patent: “Persuasive conversational agents for selecting words and tonalities.”
- Response time, explainedIllustrative data
Lightning-fast responses.
Latency is the gap between your last word and the agent’s first audible response.
Relative frequency Lower latency ←P50 · Median650 ms50% of responses arrive this fast or faster.
P951,065 ms95% of responses arrive this fast or faster.
P991,306 ms99% of responses arrive this fast or faster.
P50 shows a typical turn. P95 and P99 reveal the slower responses.
Illustration only — not a measured Tone benchmark.
- A conversation, not a monologueRecorded voice cues
You have the floor.
Short acknowledgments let you know the agent is following along, without turning every pause into a new answer.
You speakingMm-hmm.Uh-huh.Melissa · Mm-hmmMelissa · Uh-huh- Acknowledges what you are saying.
- Leaves room for you to finish.
- Handles interruptions as the conversation changes.
These are individual voice cues. Their timing in a live call depends on the conversation.
- Reasoning in contextIllustrative example
Work through the trade-offs.
Track the question, the relevant constraints, and what still needs to be resolved before recommending a next step.
Deductible discussion01UnderstandIdentify the customer’s priority.
02CompareCheck the options against that priority.
03ExplainMake the trade-off clear.
- Keeps track of the conversation’s state.
- Checks alternatives before moving forward.
Illustrative dialogue. The deductible-negotiation recording has not been attached yet.
- Answers with a sourceIllustrative retrieval
Find the detail that matters.
Bring your business information into the conversation, so the answer is grounded in the right document.
Is preventive care covered under this plan?↳ Relevant sourcePlan guidePreventive care · Coverage and eligibility
Use the plan’s specific terms to explain the answer.- Retrieves the relevant product or policy detail.
- Keeps answers tied to the information you provide.
Illustrative document lookup, not an actual plan or a recording of retrieval.
- One connected conversationWorkflow illustration
Keep the next step moving.
Continue beyond the call with text and email that fit the same customer workflow.
01VoiceUnderstand the request.
02TextShare the next step.
03EmailSend the useful details.
Conversation contextConnected follow-up- Carries the conversation across channels.
- Connects follow-up to the customer’s request.
Illustrative flow. A walkthrough of the actual platform will replace this visual.
- Continuity across callsIllustrative callback
Pick up where you left off.
Remember relevant details across conversations, including the longer path from first interest to a decision.
Earlier conversationComparing two optionsThe customer wants time to review.
Relevant context retained ↓Next conversationContinue the comparisonReturn to the open question without starting over.
- Retains relevant preferences and open questions.
- Supports follow-up through longer sales cycles.
Illustrative sequence. A matched first-call and callback recording is still needed.
- Every turn has a purposeIllustrative progression
Give the conversation direction.
Adapt the words, tonality, and approach as the conversation moves toward a goal.
01ConnectUnderstand what matters.
02ResolveWork through the open question.
03AdvanceAgree on a useful next step.
- Connects short-term steps to longer-term goals.
- Adjusts the approach as the conversation unfolds.
The four recorded scenarios above offer different examples of conversation goals.
- Calls within your workflowWorkflow illustration
More than a dial button.
A dialing system that connects calls to the broader agent workflow.
Dialing suiteReach out. Connect. Continue.01PrepareSet up the call workflow.
02ConnectPlace the call.
03ContinueCarry the outcome forward.
- Brings outbound calls into the agent experience.
- Connects the conversation with what happens next.
Illustrative flow. The actual dialing-suite walkthrough is still to be selected.
- Design the next stepWorkflow overview
Build the path beyond the call.
Connect calls, texts, delays, and decisions in a visual workflow.
01CallStart the conversation.
02DecideChoose the next branch.
03Follow upAdd a text or a timed next step.
- Build with Call, SMS, Delay, Decision, and End steps.
- Set operating hours and contact limits.
- Configure cadence and retry timing.
Illustration of controls available in the platform’s workflow builder.
- Your team, connectedOperations overview
Bring in your team.
Manage transferred calls and callbacks from the Agent Command Center.
AvailabilityWho’s readyManage human-agent availability.
CallbacksWho’s waitingTrack pending and overdue callbacks.
Call historyWhat happenedReview the conversation and outcome.
- Enable human handoffs within a workflow.
- Manage callbacks from a searchable queue.
- Review call history, transcripts, and recordings.
Overview of the platform’s human-agent controls.
Step into the uncanny valley of AI voices that sound
more human than human.
more human than human.
Cloning lab
Hyper-realistic clones that enhance the effectiveness of any voice
It’s still unmistakably you... but better.
PLAY THE CLONE GAME
See if you can tell the difference.
Carter
The real voice
Meet the real person. Then compare A and B.
Voice A
Same words. One is a clone.
Voice B
Trust your ears.
API & self-service content creation
Join the waitlist.
Get early access to Tone’s API and self-service tools for creating content.
Looking for conversational agents for your business? .
FAQs
Can I use Tone’s conversational agents for my business?
Yes. We work with businesses on tailored conversational-agent deployments. about your goals and requirements. API access and self-service content creation have a separate waitlist.
What is Tone?
Tone is an AI voice platform built around goal-oriented communication. It brings together text-to-speech, voice cloning, and real-time voice agents, with delivery shaped around what you want a conversation to accomplish.
Who's behind it?
Tone comes from Straightline.AI, co-founded by Jordan Belfort and Shervin Pishevar. It brings together Belfort’s work on tonality and goal-oriented communication with a team building AI voice and conversational systems.
What makes the voices different?
The same words can reassure, persuade, or entertain. Tone shapes tonality, volume, speed, and pacing around the goal—whether that’s creating instant rapport, calming an irate customer, or keeping someone hanging on your every word.
Is it patented?
Yes. Straightline.AI was granted U.S. Patent No. 12,437,153 B1, titled “Persuasive conversational agents for selecting words and tonalities.” It describes a system that selects words and delivery around a conversation’s goals. View the patent.
Can I clone my own voice?
Yes. Tone’s cloning lab is built to turn a short recording into a hyper-realistic voice you can use for new scripts, with expressive range beyond the original sample. You can hear clone examples now; self-service cloning is part of the rollout.
What can I use it for?
Sales and customer service conversations, digital assistants, audiobooks, podcasts, ads, and social content. Choose the voice and delivery to fit what you want the listener to feel, understand, or do.
Which languages are supported?
English and Spanish are the first two languages in the lineup. You can hear English voice samples and Spanish previews from Frank, Ale, and Daphne now. More Spanish voice previews are on the way.
When will the paid site launch for content creators and audiobooks?
The estimated launch date is November 7.
When can I get API access, and what does it cost?
We’re targeting November 15 for API access. We’ll publish release details and pricing here when they’re ready.